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Leaders of the Flat World

Our vision

As industrial flooring specialists, our vision is to be Leaders of the Flat World.

In the world of industrial flooring we seek to be the first in size, coverage, market share, quality, value creation, innovation, expertise.

The 'Flat World' not only reflects the industrial floors we create, but also our approach to business.  We empower our international teams to work together in a flexible, responsive structure, ensuring swift and direct service for clients.

Our Mission

Through sound management, we seek sustainable, profitable growth.

This benefits not only our shareholders but clients too, who can be assured of our long-term commitment to developing and delivering their industrial flooring solutions.

Our principles

Customer driven

  • Listen to the needs of customers and end-user clients
  • Learn about the market structure
  • Never stop watching for market changes

Operational Excellence

  • Quality
  • Efficiency
  • Cost-consciousness

Open innovation

  • Watch for new techniques and products
  • Be receptive to new ideas
  • Collaborate with universities to break new ground

All for one

  • Teamwork
  • Commitment
  • Investing in people
  • Ownership
  • Initiative

Our values


  • Honesty
  • Ethical behaviour
  • Absolute legal compliance – above minimum standards


  • Every group company, at every level
  • No prejudice
  • Harness our different perspectives to our advantage
  • Active co-operation with suppliers, customers, partners


  • Provide the best
  • Build to last
  • Never stop seeking new opportunities to succeed
  • Never give up

"Consistent service and quality support"

“Being a flooring specialist in Central America, the innovative range of RCR products helps me to maintain my technical edge in the market and deliver high value floors to my customers. I also appreciate the consistent service and quality support from RCR Products teams” Eng. Eduardo Lavarreda, Owner, ProPiso® (specialist flooring contractor)